Total Revenue: Complete Order Value from Shopify Purchases

Total Revenue measures the complete monetary value from all purchases, including taxes and shipping, tracked by the Upstack Pixel on your Shopify store.

Formula

Total Revenue = SUM ( Order Total ) WHERE event = purchase

Formula Components

Metric	Definition
Order Total	The complete order value including product subtotal, taxes, and shipping
event = purchase	Filters to purchase events tracked by the Upstack Pixel

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Week	Total Revenue	Orders	Avg. Order Value
Feb 1–7	$35,420	487	$72.73
Feb 8–14	$38,760	521	$74.40
Feb 15–21	$41,890	568	$73.75
Feb 22–28	$40,210	558	$72.06

Week

Total Revenue

Orders

Avg. Order Value

Feb 1–7

$35,420

487

$72.73

Feb 8–14

$38,760

521

$74.40

Feb 15–21

$41,890

568

$73.75

Feb 22–28

$40,210

558

$72.06

How It Works

Total Revenue is calculated by summing the complete order value of all purchase events tracked by the Upstack Pixel. When a customer completes checkout on your Shopify store, the purchase event fires with the full order total—including product subtotal, taxes, and shipping charges. This metric captures the gross revenue before any adjustments for refunds or discounts.

When to Use

Scenario	Action
Measuring gross business performance	Track complete revenue before deductions to understand total sales volume
Calculating ROAS and efficiency metrics	Use as the revenue component for return on ad spend calculations
Comparing revenue by attribution channel	Break down total revenue by source to identify highest-value channels
Setting revenue targets	Establish gross revenue goals and track progress against benchmarks

Metric	Relationship
Revenue	Purchase value tracked by the pixel
Conversion Value	Total monetary value of conversions
Purchases	The count of transactions generating this revenue

Metric

Relationship

Revenue

Purchase value tracked by the pixel

Conversion Value

Total monetary value of conversions

Purchases

The count of transactions generating this revenue

METRICS

Total Revenue: Complete Order Value from Shopify Purchases

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics