Formula
ROAS = Attributed Revenue ÷ Ad Spend
Formula Components
Example
Your Shopify store spent $10,000 on advertising last month and generated $45,000 in attributed revenue tracked by Upstack.
A ROAS of 4.5x means every dollar spent on advertising generated $4.50 in revenue.
How It Works
Upstack tracks customer journeys from ad click to purchase using first-party data. When a customer converts, the revenue is attributed to the ad campaign that drove them. ROAS divides this attributed revenue by your total ad spend to show the true efficiency of your advertising.When to Use
Related Metrics
See all Conversion metrics →