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Cost per Order Delivered measures how much ad spend it takes to generate a fully delivered order, giving you a true cost efficiency metric that accounts for fulfillment completion.

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Formula

Cost per Order Delivered = Channel Spend ÷ Orders Delivered

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Formula Components

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Example

Your Shopify store spent $15,000 on advertising in March. During that period, 375 orders were fulfilled and delivered to customers.

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How It Works

Cost per Order Delivered calculates your advertising efficiency based on orders that have completed the full customer journey—from click to delivery. Unlike Cost per Purchase, which counts orders at checkout, this metric waits until Shopify marks the order as fulfilled and delivered, giving you a more accurate picture of your true customer acquisition cost.

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When to Use

See all Conversions metrics →