Repeat Purchase Value: Multi-Order Customer Revenue

Repeat Purchase Value measures the total monetary value of purchase events from customers who have completed multiple orders, tracked by the Upstack pixel.

Formula

Repeat Purchase Value = SUM ( Purchase Value ) WHERE customer_type = repeat_customer

Formula Components

Metric	Definition
Purchase Value	Monetary value of individual purchase events tracked by the pixel
customer_type = repeat_customer	Filters to purchases from customers who have completed multiple orders

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Example

Your Shopify store tracked $89,200 in repeat purchase value last quarter from 645 multi-order customers:

Period	Repeat Value	Repeat Purchases	Avg Value
Month 1	$28,400	205	$138.54
Month 2	$31,600	228	$138.60
Month 3	$29,200	212	$137.74

How It Works

The Upstack pixel tracks purchase events on your Shopify store and identifies repeat customers as those who have completed multiple orders. Repeat Purchase Value sums the monetary value of all purchase events where the customer has a history of multiple purchases.

When to Use

Scenario	Action
Measuring retention revenue	Track revenue from your most loyal multi-purchase customers
Evaluating loyalty programs	Measure impact of retention campaigns on repeat buyer revenue
Calculating customer lifetime value	Use repeat purchase data to refine LTV models
Optimizing retention spend	Assess whether remarketing investments drive profitable repeat revenue

Metric	Relationship
Returning Customer Purchase Value	Broader segment — all repeat buyer revenue including second-time purchasers
New Customer Purchase Value	First-time buyer revenue for comparison
Lapsed Purchase Value	Win-back revenue from dormant customers

See all Conversions metrics →