Order Placed: Track Shopify Purchase Events

Order Placed counts the total number of completed purchases tracked on your Shopify store.

Formula

Order Placed = COUNT ( Orders ) WHERE status = completed

Formula Components

Metric	Definition
Orders	Individual purchase transactions completed on your Shopify store
status = completed	Filters to orders that have been successfully placed

Metadata
Type	Number
Data Source	Upstack Pixel, Shopify
Aggregation	Count

Example

Your Shopify store received 1,247 orders in January.

Week	Orders Placed	Change
Week 1	289	—
Week 2	312	+8.0%
Week 3	298	-4.5%
Week 4	348	+16.8%

How It Works

The Upstack Pixel tracks purchase events when customers complete checkout on your Shopify store. Each successful order fires one purchase event, which is counted and synced with your Shopify order data in real-time.

When to Use

Scenario	Action
Measuring conversion volume	Track total orders to understand demand patterns
Comparing channel performance	Evaluate which channels drive the most orders
Calculating conversion rates	Combine with sessions to find checkout completion rates
Monitoring promotional impact	Compare order counts before, during, and after campaigns

Metric	Relationship
Revenue	Total value of orders placed
Initiate Checkouts	Checkout starts that precede orders
Session Conversion Rate	Percentage of sessions resulting in an order

See all Conversion metrics →