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Repeat Purchase counts the number of purchase events from returning customers — shoppers who have previously completed an order on your Shopify store.

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Formula

Repeat Purchases = COUNT ( Purchases ) WHERE customer_type = returning_customer

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Formula Components

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Example

Your Shopify store completed 847 total purchases in March. Of those, 312 were repeat purchases from returning customers.

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How It Works

The Upstack pixel tracks purchase events and matches them to known customer identities. When a customer completes their second or subsequent order, it counts as a repeat purchase. This metric pulls order data directly from your Shopify store and cross-references it with identity resolution to determine customer status.

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When to Use

See all Conversions metrics →