Order Cancelled Value: Track Revenue Lost to Cancellations

The total monetary value of all cancelled orders in the selected period.

Formula

Order Cancelled Value = SUM ( Cancelled Order Values )

Formula Components

Metric	Definition
SUM	Aggregation function that totals all cancelled order values
Cancelled Order Values	Monetary value of each order that was cancelled before fulfillment

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Example

Your Shopify store had $12,450 in cancelled orders this month:

Cancellation Reason	Value	Share
Customer Request	$7,470	60%
Payment Failed	$2,490	20%
Inventory Issue	$1,867	15%
Fraud Suspected	$623	5%

How It Works

Order Cancelled Value sums the monetary value of each cancelled order from your Shopify store. When an order status changes to cancelled, its value is captured and attributed to the original conversion touchpoint. This helps you understand how much potential revenue was lost to cancellations.

When to Use

Scenario	Action
Measuring revenue leakage	Track total value lost to cancellations over time
Identifying cancellation patterns	Compare cancelled value across products or channels
Calculating net revenue	Subtract from Conversion Value to find actual realized revenue
Improving retention	Investigate high-value cancellations for prevention opportunities

Metric	Relationship
Conversion Value	Total revenue before cancellations (this metric measures loss)
Conversions	Count of conversion events (compare with cancellation rate)
Purchases	Completed purchase events (excludes cancelled orders)

See all Attributed Conversions metrics →