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NC Revenue measures the total revenue generated from first-time customer purchases, tracked by the Upstack Pixel on your Shopify store.

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Formula

NC Revenue = SUM ( Revenue ) WHERE customer_type = new_customer

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Formula Components

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Example

Your Shopify store generated $87,500 in new customer revenue from 1,250 first-time purchases in March.

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How It Works

NC Revenue tracks the total revenue from first-time purchasers on your Shopify store. When a customer completes their first order, the Upstack Pixel identifies them as a new customer and attributes the order value to NC Revenue. This metric helps you understand how much revenue your acquisition efforts are generating—separate from repeat purchases by existing customers.

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When to Use

See all Conversions metrics →