Profit: Attributed Revenue After Costs

Profit measures the dollar amount remaining after subtracting costs from revenue for purchases tracked by the Upstack Pixel.

Formula

Profit = Revenue − Costs

Formula Components

Metric	Definition
Revenue	Total revenue from tracked purchases
Costs	Variable costs associated with fulfilled orders (COGS, fulfillment, transaction fees)

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your Shopify store generated $85,000 in tracked revenue last month with $42,500 in total costs.

Period	Revenue	Costs	Profit
Last Month	$85,000	$42,500	$42,500
Previous Month	$72,000	$38,000	$34,000

Profit increased by $8,500 (25%) month-over-month, driven by higher revenue and improved cost efficiency.

How It Works

Profit is calculated by subtracting all variable costs from the attributed revenue tracked by the Upstack Pixel. This gives you a clear picture of actual earnings from your marketing-attributed purchases, accounting for costs like COGS, fulfillment, and transaction fees.

When to Use

Scenario	Action
Evaluating channel profitability	Compare profit by channel to identify highest-margin traffic sources
Setting ad spend budgets	Use profit to determine sustainable spend levels by channel
Measuring campaign performance	Track profit trends alongside revenue to ensure growth is profitable
Comparing customer segments	Analyze profit from new vs returning customers

Metric	Relationship
Revenue	The numerator before costs are subtracted
Purchases	Count of orders driving this profit
Session Conversion Rate	Percentage of sessions that resulted in profitable purchases

See all Conversions metrics →

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics