NC AOV: New Customer Average Order Value

NC AOV measures the average order value from first-time customers purchasing from your Shopify store.

Metric	Definition
NC Revenue	Total revenue from first-time customer purchases tracked by the pixel
NC Purchases	Count of purchase events from first-time customers

Metric

Definition

NC Revenue

Total revenue from first-time customer purchases tracked by the pixel

NC Purchases

Count of purchase events from first-time customers

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Average

Metadata

Type

Currency

Data Source

Upstack Pixel, Shopify

Aggregation

Average

Metric	Value
NC Revenue	$18,725
NC Purchases	247
NC AOV	$75.81

Metric

Value

NC Revenue

$18,725

NC Purchases

247

NC AOV

$75.81

How It Works

NC AOV calculates the average transaction value specifically from first-time purchasers, using pixel-tracked purchase events filtered by new customer status. This metric syncs with your Shopify order data to provide accurate revenue calculations. Unlike total AOV, it excludes returning customer orders—giving you a clear view of what new customers spend on their first purchase.

When to Use

Scenario	Action
Evaluating acquisition quality	Compare NC AOV to total AOV to understand if new customers spend more or less than average
Setting CPA targets	Use NC AOV to determine acceptable customer acquisition costs based on first-order value
Optimizing landing pages	Test landing page variations and measure impact on NC AOV to find high-value entry points
Pricing strategy	Monitor NC AOV trends when adjusting pricing or promotions to understand new customer sensitivity

Metric	Relationship
Revenue	Total revenue from all customers—NC AOV focuses on first-time buyer portion
NC ROAS	Revenue efficiency metric—use NC AOV to understand the revenue quality behind NC ROAS
Purchases	Total purchase events—NC Purchases is the new customer subset

Metric

Relationship

Revenue

Total revenue from all customers—NC AOV focuses on first-time buyer portion

NC ROAS

Revenue efficiency metric—use NC AOV to understand the revenue quality behind NC ROAS

Purchases

Total purchase events—NC Purchases is the new customer subset

METRICS

NC AOV: New Customer Average Order Value

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics